When TAP Into approached us, their seven-year-old site was in no way mobile optimized, yet 51% of its traffic was from mobile devices. We took their proposed design, which they liked but was only optimized for portrait view tablet, and implemented a site that could withstand the continuous changes it sees every day from various admins and remain optimized on all devices.
We launched the new, fully optimized TAPinto in March 2015, and in less that two months, we saw a 15% increase in total traffic. Mobile users now representing 63% of all users. Since the site relaunch, we have focused on improving TAPinto’s Google rankings through SEO. The site has seen dramatic improvements, including a 120% jump in Google News referrals in the first month. We also added better YouTube video functionality and redesigned the site to create a better user experience.