When Summerfuel approached us in 2007, their SEO and content strategy was driving the wrong traffic to the site. As we’re both located in New York City, we quickly developed a close, trusting partnership with the expressed goal of growing their brand online. We first worked with them on creating a fresh website design that would prioritize user experience for the appropriate, intended audience: parents and high school students seeking custom educational adventures in exciting locations across the world.
As the Summerful site is frequented by both students and parents, it was imperative for Summerfuel to introduce multiple user interfaces across different devices, which could convey the same pertinent details and capture the adventurous spirit of their summer programs. These two key groups favor different browsing devices and are looking for slightly different takes on the same thing.