The Process

Project Initiation

Beginning with project initiation, we partner with you to ensure successful results. We begin by carefully selecting your project team. This team includes a project manager, designers, and programmers. They will work with you throughout the entire process and are available to respond to your needs, manage your budget and deadlines, and propose innovative solutions to technical challenges.

Scoping

Development begins with creation of a scoping document. We meet with your development team over the course of a couple of weeks to detail the objectives and goals for your site. The result of this collaboration is the scoping document.

Wire Framing

Once we have an approved scoping document, the team will move on to creating wire frames for the site. We diagram every page of the website during this phase. From time to time throughout the project, we will return to the wire frames to review and rework certain aspects of the architecture that can be more effectively implemented. It is also during this phase that you will be presented with initial design sketches for review.

User Interface

Once the wire frames are completed and reviewed by the team, the designers expand the approved design concepts into HTML for all interior pages. Usability principles are applied to the site to make sure that the end result is ergonomic: maximizing natural flow and minimizing clicks.

Programming

In tandem with the design team, the programmers bring the site to life through platform, language and software choices, custom coding and integration of key Net Theory product modules. The system architect manages the process to ensure that the programmers develop the site in robust and scalable ways.

Testing, Documentation & Quality Assurance

Once the website is complete we begin rigorous quality assurance and beta testing. Our quality assurance team is introduced to the project and is tasked with "breaking" the site. Their discoveries are sent back to the programming team for further refining. Once we feel satisfied with the quality of the site, we turn it over to you for more testing. When applicable, our quality assurance team will provide documentation to you so that you can manage your site.

Launch!

350 7th Avenue Suite 1400 . New York NY 10001 . (212) 868-5950

Net Theory: Website Designers and Developers

Net Theory News

Summer 2010

Net Theory is wrapping up the website re-design and development of a robust CMS for the Jed Foundation, to help colleges and universities provide information on suicide prevention and emotional distress.

Spring 2010

Net Theory announces their newest build, a website and in-house CMS for Kaplow Public Relations.

Another successful launch at Net Theory! The new site for 0-60 Magazine launches in March.

Winter 2010

Net Theory wins two Interactive Media Council Awards: Best in Class for ASA Programs, and Outstanding Achievement for Sherry-Lehmann Wine & Spirits!

Net Theory launches a redesign and rebuild for O.S.S. Capital Management, a New York City-based hedge fund.

Testimonials

“The new site is a quantum step up for the firm, and a solid platform for projecting our brand in the future, and we’ve enjoyed working with you.” —EE&K Architects

“We are very impressed with the rapid success of our website.” —Sherry-Lehmann

“They are committed result-producers. They provide in-depth assessment, excellent customer service and prompt attention to all matters. We recommend them highly. We now have first-page Google ranking on two of our most important search terms.” —Wall Street Services

“Awesome work by you guys! We are very impressed and very happy.” —Washington Square Films