News

Spring 2008

Net Theory Inc., a leading New York City website development company, today announced the signing of new client, Pali Capital, Inc., a global, full-service institutional securities firm and investment bank serving leading hedge funds and money managers.

“We are excited about this relationship with Pali’s Equity Research Division,” said Rick Seeger, President of Net Theory. “Pali is dedicated to communicating effectively with their clients and we look forward to enhancing their online presence.”

Founded in 1999, Net Theory is a privately owned, Manhattan-based Web development company specializing in modern design and efficient programming of intranets, e-commerce sites, and data-driven websites. Their customer-centered approach to the design and programming process has resulted in many long-standing relationships with their clients.

Winter 2008

ASA: Study Abroad Summer Programs, designed and coded by Net Theory, is launched.

Fall 2007

Smithsonian.com and GiftGirl, both designed and coded by Net Theory, are launched.

Summer 2007

Designed and programmed by Net Theory, ADOC Systems, built on the Ruby on Rails platform, is launched.

Spring 2007

Charlotte Moss, an e-commerce site built on the Ruby-on-Rails platform, is launched.

Winter 2007

goSmithsonian, an online travel guide for the Smithsonian and the National Mall in Washington D.C., launches.

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Net Theory: Website Designers and Developers

Net Theory News

Spring 2009

Sherry-Lehmann Wines & Spirits processes its 1,000,000th order using a browser-based P.O.S. system, custom-built by Net Theory.

DCM, a leading fundraiser for not-for-profit arts organizations, reports that ENCORE, produced by Net Theory, has helped improve their contact rate for their clients—in some cases by as much as 30%.

Net Theory debuts a revamped and reloaded site for XXL, a leading urban men’s magazine, called XXL Video.

Winter 2009

Customized by Net Theory, Pali Research’s equity research web magazine launches.

Testimonials

“We are very impressed with the rapid success of our website.” —Sherry-Lehmann

“They are committed result-producers. They provide in-depth assessment, excellent customer service and prompt attention to all matters. We recommend them highly. We now have first-page Google ranking on two of our most important search terms.” —Wall Street Services

“Awesome work by you guys! We are very impressed and very happy.” —Washington Square Films