Case Studies

Sherry-Lehmann Wine & Spirits

Sherry-Lehmann, purveyor of fine wine and a Zagat's Rated #1 Wine Store for five years running, initially hired Net Theory to build them a simple e-commerce to offer five gift baskets for the 1999 holiday season. Since then, their site has expanded to include over 3,000 products and represents approximately 25% of their business. Along the way, Sherry-Lehmann has won awards and recognition for their site as numerous features, such as dynamic publishing, user personalization and an intelligent product search, were added.

Net Theory's work for Sherry-Lehmann has subsequently moved beyond the website as we have been entrusted with the task of developing software to manage the client's mission-critical sales and customer service functions. In late 2003, Sherry-Lehmann deployed this entirely browser-based point-of-sale (''cash register'') system on their busy sales floor. The system is fully integrated with the website and the client is able to manage all products and customer records for both the store and the web site from the same administrative interface.

Relevance: E-commerce, Browser-based tools for client maintenance of content, POS, Inventory Integration

350 7th Avenue Suite 1400 . New York NY 10001 . (212) 868-5950

Net Theory: Website Designers and Developers

Net Theory News

Spring 2009

Sherry-Lehmann Wines & Spirits processes its 1,000,000th order using a browser-based P.O.S. system, custom-built by Net Theory.

DCM, a leading fundraiser for not-for-profit arts organizations, reports that ENCORE, produced by Net Theory, has helped improve their contact rate for their clients—in some cases by as much as 30%.

Net Theory debuts a revamped and reloaded site for XXL, a leading urban men’s magazine, called XXL Video.

Winter 2009

Customized by Net Theory, Pali Research’s equity research web magazine launches.

Testimonials

“We are very impressed with the rapid success of our website.” —Sherry-Lehmann

“They are committed result-producers. They provide in-depth assessment, excellent customer service and prompt attention to all matters. We recommend them highly. We now have first-page Google ranking on two of our most important search terms.” —Wall Street Services

“Awesome work by you guys! We are very impressed and very happy.” —Washington Square Films