Case Studies

Sherry-Lehmann Wine & Spirits

Sherry-Lehmann, purveyor of fine wine and a Zagat's Rated #1 Wine Store for five years running, initially hired Net Theory to build them a simple e-commerce to offer five gift baskets for the 1999 holiday season. Since then, their site has expanded to include over 3,000 products and represents approximately 25% of their business. Along the way, Sherry-Lehmann has won awards and recognition for their site as numerous features, such as dynamic publishing, user personalization and an intelligent product search, were added.

Net Theory's work for Sherry-Lehmann has subsequently moved beyond the website as we have been entrusted with the task of developing software to manage the client's mission-critical sales and customer service functions. In late 2003, Sherry-Lehmann deployed this entirely browser-based point-of-sale (''cash register'') system on their busy sales floor. The system is fully integrated with the website and the client is able to manage all products and customer records for both the store and the web site from the same administrative interface.

Relevance: E-commerce, Browser-based tools for client maintenance of content, POS, Inventory Integration

350 7th Ave # 1400 . New York NY 10001 . (212) 868-5950

Net Theory

Net Theory News

Spring 2008

Net Theory announces new client, Pali Capital, Inc., a global, full-service institutional securities firm and investment bank serving leading hedge funds and money managers.

Winter 2008

ASA: Teen Summer Programs, designed and coded by Net Theory, is launched.

Fall 2007

New sites for clients, Smithsonian.com and GiftGirl, are launched.

Testimonials

“We are very impressed with the rapid success of our website.” —Sherry-Lehmann

“They are committed result-producers. They provide in-depth assessment, excellent customer service and prompt attention to all matters. We recommend them highly. We now have first-page Google ranking on two of our most important search terms.” —Wall Street Services

“Awesome work by you guys! We are very impressed and very happy.” —Washington Square Films